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Want to build better client relationships? Are you looking to cross-sell existing clients or maybe looking to recruit new salespeople? There are many reasons it makes sense to participate. My recommendation is to pick your top 3 and develop all your trade show marketing materials with those goals in mind. Once goals are determined you can begin planning the three main phases of any trade show: pre-show preparation, show attendance and participation, post-show follow up. Develop all the elements of your trade show marketing materials to be branded with the overall look and feel of your company.

Your trade show exhibit, sales uniforms, brochures and trade show giveaways should all convey the same theme. If it is a large show and you are going to be setting up appointments for your top customers then a pre-show mailing may be in order. There are several ways to make sure your top customers are aware of your new offering.

wendy works trade shows quick tips tricks for more leads sales Manual

E-mail, regular mail and phone calls from their sales representative are definitely in order. E-mail is one way to reach attendees to invite to your trade show exhibit. This can be sent weeks in advance to the attendee list.

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Then follow up again the week before the show with a quick reminder via phone or e-mail. Your salespeople should also call their clients and key prospects to invite them to stop by. If you are going to be hosting a hospitality area then a more formal invitation may be in order. You want to make sure they know where you are and when they should be coming by.

BEST Opening Lines (for Trade Show Exhibitors)

The next area is the actual trade show displays experience. At the recent show we attended. They were done. In my personal opinion that is the worst thing you can do. If people even slowed down slightly as they were walking the trade show floor my team was in front of our booth engaging them in conversation and taking them to our booth. There are many different styles of trade show exhibits and the investment you make may depend on the number of shows you attend annually. So we designed their booth to look like a giant chess set. The floor carpet was made to look like a chess board and the booth backdrop the pieces.

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